You don’t need to be lucky to succeed in business. Achieving your goals requires careful planning, plenty of courage, perseverance in the face of obstacles, and the ability to learn from your mistakes. Most of all, you need to focus on what “Marcus Lemonis” calls “The 3 Ps” of business: people, process, and product. Why are the 3 Ps of business so important? Without good people in the right rolls, small business will struggle to serve customers, dampening your potential revenue. If you don’t put effective processes in place for sales, production, billing, accounting, and customer relationship management (CRM), your overhead costs will increase, reducing profitability. And if you don’t have products or services that meet the needs of your market, it won’t be long before your small business is forced to close its doors.